Selling Your Short-Term Rental in the Poconos: A Complete Guide for 2025
The Poconos is one of the hottest short-term rental (STR) markets in the Northeast, attracting city dwellers from New York, Philadelphia, and beyond for weekend getaways and nature retreats. However, if you're thinking about selling your STR in the Poconos, navigating the process strategically can help you maximize your profit and find the right buyer.
In this guide, we'll walk you through everything you need to know about selling your vacation rental property in the Poconos, from understanding the current market trends to highlighting key selling points that will attract investors.
📊 Understanding the Poconos Short-Term Rental Market in 2025
Before listing your STR, it’s crucial to analyze the local market. The Poconos remains a prime destination for Airbnb and Vrbo rentals, with demand driven by:
Year-round appeal (skiing in winter, lakes and hiking in summer)
Proximity to major metro areas (NYC, Philadelphia, NJ)
A mix of cabin, chalet, and modern home rentals attracting diverse travelers
The rise of investment buyers looking for cash-flowing properties
However, market conditions fluctuate. Checking recent real estate trends, STR occupancy rates, and local regulations can help position your listing competitively.
📌 Pro Tip: If you're unsure about current STR laws in your township, check with local authorities or consult a real estate expert specializing in vacation rental sales.
💰 How to Price Your Short-Term Rental for Maximum Profit
Pricing your STR correctly is essential to attract the right buyers while ensuring you get the best return on your investment. Here’s how to determine your home’s value:
Compare similar STR properties – Look at recent sales and active listings in the Poconos with similar features, such as location, size, and amenities.
Factor in rental income potential – Buyers will be interested in the revenue your STR generates. Provide Airbnb/Vrbo earnings reports to showcase its profitability.
Highlight unique features – Homes with hot tubs, lake access, game rooms, or ski-in/ski-out locations can command a higher price.
💡 Bonus Tip: Consider hiring a real estate agent familiar with the STR market to help price your home competitively and market it to the right audience.
🏡 Marketing Your STR to Attract the Right Buyers
Selling an STR isn’t like selling a traditional home—it’s about selling a lifestyle and investment opportunity. Here’s how to make your listing stand out:
📷 1. Use High-Quality Photos & Videos
Professional, well-lit photos showcasing the home's best features
Drone shots to highlight scenic surroundings
A virtual tour to give buyers an immersive experience
✍ 2. Craft a Compelling Listing Description
Emphasize rental income potential (“Proven Airbnb income of $X per year”)
Mention key amenities that boost occupancy (hot tub, fire pit, game room, proximity to ski resorts)
Highlight turn-key features (“Fully furnished, ready for immediate rental income”)
📢 3. Market on the Right Platforms
MLS Listings – Reach traditional homebuyers and investors
STR Investor Networks & Facebook Groups – Attract serious short-term rental investors
Social Media & Digital Ads – Target potential buyers searching for investment properties
📌 Pro Tip: Create an Airbnb listing report that shows earnings, occupancy rates, and guest reviews to build buyer confidence.
🔍 Preparing for Inspections & Due Diligence
Buyers looking for an STR investment will likely request financial records, maintenance history, and any STR permits or licenses. Make sure you have:
✅ STR revenue statements from Airbnb, Vrbo, or direct bookings
✅ Utility and maintenance records to showcase upkeep costs
✅ Permit & zoning compliance documents to avoid any legal hurdles
✅ Furniture & appliance inventory list if selling fully furnished
📝 Should You Sell Your STR Furnished or Unfurnished?
Most STR buyers prefer a turn-key investment, meaning they want the home fully furnished and ready to rent immediately. Selling furnished can:
✔ Increase buyer interest
✔ Command a higher selling price
✔ Help investors avoid downtime in setting up the rental
If you choose to sell the home furnished, create a detailed inventory list of all included items to streamline the sale.
🤝 Finding the Right Buyer: Investors vs. Homebuyers
When selling an STR in the Poconos, you’ll likely attract two types of buyers:
🏡 Traditional Homebuyers – May be looking for a personal vacation home but aren’t necessarily focused on rental income.
💰 STR Investors – Prioritize rental potential, occupancy rates, and return on investment.
Investor buyers often close faster since they see the home as a business asset rather than an emotional purchase. However, some homebuyers may be willing to pay more if they fall in love with the property.
🚀 Final Steps: Closing the Deal on Your STR
Once you receive an offer, the closing process involves:
✔ Negotiating terms – Be prepared to discuss furniture, booking transfers, and pricing flexibility
✔ Handling guest bookings – Decide whether to cancel, transfer, or honor upcoming reservations
✔ Finalizing contracts & paperwork – Work with a real estate attorney or agent to ensure a smooth sale
📌 Key Takeaways for Selling Your STR in the Poconos
✅ Research the market and price your STR competitively
✅ Highlight rental income potential and key amenities
✅ Market effectively with high-quality visuals and strong listing descriptions
✅ Be prepared for inspections, financial due diligence, and zoning compliance
✅ Consider selling furnished for a faster, higher-value sale
✅ Target investor buyers for a smoother transaction
💬 Need Expert Help Selling Your Poconos STR?
Selling a short-term rental in the Poconos requires strategic marketing and a deep understanding of the local real estate and STR market. If you’re looking for a real estate expert who understands both the investment and lifestyle aspects of STR sales, I can help!
📩 Contact me today to discuss your property and maximize your sale! 🚀
